One shirt, one film: Hungry to Hunt with Druckerbande

Some projects start with a brief. This one started with a sentence John W. Dagrin keeps telling himself: you have to be hungry to hunt.

Druckerbande, a textile print shop from Mainz, put that sentence on a shirt. The dog logo on the front, HUNGRY TO HUNT/ across the back, printed and sent over for free to see what would happen.

What happened is a film.

The trade

The idea was refreshingly simple. One shirt, one video. No retainer and no long contract. Just two small operations finding out whether they like working together.

John wore the shirt to work. Real training, real rounds, and Coach Nick Lavigne doing the talking at Brook City Boxing Gym. JWD Productions cut it into 30 seconds for vertical feeds, built around Nick’s own voice and finished with Druckerbande’s line: Fühlt euch gedruckt.

Why it worked

Nothing in it is staged for a sponsor. The shirt is simply on the person doing the work, which is the only place a fight shirt ever looks right.

Thanks to the crew in Mainz for the print. Have a look at Druckerbande »

If you have a product and a story worth 30 seconds, talk to JWD Productions »